Introduction to Behavioral Economics & Consumer Psychology

Through this excerpt from our Masterclass, you discover some of the most counterintuitive and surprising findings from consumer psychology and behavioral economics to increase conversions.

You’ll get a wholesome, well-rounded understanding of how to apply 3 of the most powerful psychological principles to improve your business results. It's packed with useful tips, fun facts, and even anecdotes so that learning is not dull, and guess what? Remembering it is a lot easier this way.

Your instructors? Four of the top experts in the field RORY SUTHERLAND, SAM TATAM, MATEJ SUCHA, and one VERY Special surprise guest.

The topics we will cover are:

1. Introduction to the Behavioral Economics & Consumer Psychology

2. The practical use of Behavioral Economics in business, marketing activities, and shaping better solutions for your customers

3. Fascinating examples of the use of psychology and behavioral economics in Marketing (by Rory Sutherland)

4. A few simple tricks that business owners can use to justify a higher price. We want prices which feel fair otherwise we won't buy. Yet the way we assess fairness is quite arbitrary.

5. The power and danger of Choice Overload (by Sam Tatam)

6. Mind-blowing case study by Ogilvy for KFC with the aim to increase sales of potato chips (by Sam Tatam)

7. A beautiful illustration of the power of behavioral insights - unexpected results achieved by a simple direct mail campaign from another case study for a charity organization in the UK (by Rory Sutherland)

To get the most out of the Masterclass, first, watch the video and then read the corresponding eBook. It's full of additional case studies and examples which will help you grasp every nuance of the principle.