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法律研究什么是市场细分?
<h2>Market Segmentation − Definition</h2><p>Market segmentation is a business practice that brands use to segregate their target market into smaller and more manageable groups based on common grounds to optimize their marketing, advertising, and sales efforts. Simply put, customers of each market segment have similar characteristics that businesses can leverage to advance their efforts.</p><p>Market segmentation can help businesses to target the people who can become satisfied customers of the business or enthusiastic consumers of the product or service. To segment a market, it must be split up into groups that have similar characteristics. Splitting up an audience in this way allows for more precisely targeted marketing and personalized content.</p><p>Primarily, there are four major types of Market Segmentations, namely −</p><ul class="list"><li><p>Demographic Segmentation</p></li><li><p>Behavioural Segmentation</p></li><li><p>Geographic Segmentation</p></li><li><p>Psychographic Segmentation</p></li></ul><p>Let us see each one in detail.</p><h2>Demographic Segmentation</h2><p>Demographic segmentation refers to splitting up audiences based on observable, people-based differences. These qualities include things like <em>age, sex, marital status, family size, occupation, education level, income, race, nationality</em>, and <em>religion</em>. Segmenting a market according to demographics is the most basic form of segmentation. Combining demographic segmentation with other types can help narrow down the market even more.</p><p>One benefit of this kind of segmentation is that the information is relatively easily accessible and cheaper to obtain. Some products are targeted explicitly towards a specific demographic.</p><p><strong><em>For example</em></strong>, a company might make two types of sports shoes − one for men and one for women. There are numerous ways to gather demographic data. One way is to ask your customers directly. The other way to obtain demographic data indirectly from customers by looking at social media and other online profiles where they may provide information about themselves.</p><h2>Behavioral Segmentation</h2><p>Markets can also be segmented based on consumers’ behaviours, especially regarding one particular product. Dividing the consumers based on behaviours they display allows a business to create messaging that caters to those behaviours.</p><p>Some types of behaviours to look at include the following −</p><p><strong>Online shopping habits</strong></p><p>A business might consider a users’ online shopping habits across all sites, as this may correlate with the likelihood of them purchasing on their website.</p><p><strong>Actions taken on a website</strong></p><p>Companies can track actions users take on online properties to better understand how they interact with them. They might identify how long someone stays on the website, whether they read articles all the way to the end, the types of content they click on and more.</p><p><strong>Benefits sought</strong></p><p>This refers to the need a customer is trying to meet by purchasing a product.</p><p><strong>Usage rate</strong></p><p>Categorizing users based on usage rate. The messaging will be different depending on whether someone is a heavy user, medium user, light user, or non-user of a product.</p><p><strong>Loyalty</strong></p><p>After using a product for some time, customers often develop brand loyalty. Companies can categorize customers based on how loyal they are to the brand and tailor their messaging accordingly.</p><h2>Geographic Segmentation</h2><p>Splitting up the market based on their location is a basic but efficient segmentation strategy. A customer’s location can help a business better understand the needs and then disseminate location-specific ads.</p><ul class="list"><li><p>The most basic process is identifying users based on their locations such as their country, state, county and pin code.</p></li><li><p>You can also identify consumers based on the characteristics of the area they live in, such as its climate, the population density and whether it is urban, suburban or rural.</p></li><li><p>Dividing a market according to location is critical and requires tailoring the messaging according to regional differences in language, interests, norms, and other attributes. People who live in different countries may also have different interests.</p></li></ul><p><strong><em>For example</em></strong>, football is very popular in Europe, while cricket is more popular in India. If a company is into marketing sports equipment or
在发布体育文章时，它必须考虑这些不同的偏好。</p><h2>心理细分</h2><p>心理细分类似于人口细分，但它处理的是更多的心智和情感特征。这些属性可能不像人口统计数据那样容易观察，但它们可以为企业深入了解受众的动机、偏好和需求提供宝贵的见解。</p><h2>其他细分方法</h2><p><strong>价值细分</strong></p><p>一种基于其客户的“交易价值”的市场——他们可能在其产品上花费的金额。</p><p><strong>公司细分</strong></p><p>这主要在企业对企业 (B2B) 领域中进行。公司可以使用公司细分来划分市场中的企业。</p><p><strong>年代细分</strong></p><p>企业可以按其年代对消费者进行细分，并将他们归入千禧一代、婴儿潮一代等类别。</p><p><strong>生命阶段细分</strong></p><p>按其生活阶段对市场进行细分。上大学、结婚和生孩子是需要考虑的关键生活事件的示例。</p><p><strong>季节性细分</strong></p><p>基于人们在一年中不同时间购买不同产品的细分。</p><h2>市场细分的优势</h2><p>正确细分市场的公司将获得显着优势。它们如下：</p><p><strong>确定市场机会</strong></p><p>这样做，企业可以研究市场上提供的详细信息以及竞争对手提供的产品。详细的研究将有助于找出客户当前的满意度。</p><p><strong>营销诉求的调整</strong></p><p>卖家可以在其产品和市场标准的背景下做出最好的调整。基于目标受众，企业可以进行一定的促销和广告以吸引目标受众。</p><p><strong>制定营销计划</strong></p><p>它使公司能够根据对特定市场标准的响应的明确想法制定某些具有市场标准和预算的营销计划。</p><p><strong>设计产品</strong></p><p>市场细分通常有助于设计符合市场标准以吸引目标受众的产品。</p><p><strong>媒体选择</strong></p><p>市场细分还有助于明智地选择合适的广告媒体并相应地计划支出预算。</p><p><strong>营销工作</strong></p><p>这也帮助及时根据季节进行促销工作。例如，消费品在节日日期间会得到更多的宣传，因为需求会上升。</p><p><strong>明智而有效地利用资源</strong></p><p>市场细分通过潜在市场研究确定潜在营销区域。因此，它有助于以更加精简和高效的方式使用企业资源和资金。</p><p><strong>最终客户满意度</strong></p><p>市场细分允许企业在特定市场细分活动中塑造其营销工作，并通过扩大消费者忠诚度来帮助
组织更好地为买家服务，这是任何企业的明确目标。</p><p><strong>具有成本效益</strong></p><p>高效的推广探索和市场划分有助于节省大量的宝贵时间、资金和资源，这些时间、资金和资源都投入到了展示工作中。</p><p><strong>了解您的客户</strong></p><p>市场细分有助于调查市场需求和潜在客户，从而减少了困难或不充分的推广工作的危险。由于在任务之前已经完成了推进探索，因此成功的可能性无疑更多，因为市场细分使推广者为展示而努力完成家庭作业。划分同样有助于采用合理的分配系统。</p><h2>结论</h2><p>公司或市场采用细分策略来增加收入、开发更好的商品，并更有效地与潜在客户和消费者沟通。</p>
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